The history will never forget how Studebaker created their name in producing wagons in 1852. They started making electric automobile and gasoline-powered cars in 1902. Studebaker stood out in the market because of their quality and reliable cars that became famous in making new speed records. Though they experienced trouble after uniting with Piece-Arrow in 1933, they still able to survive through the released of the 1930s Depression.

Studebaker released a leaner and lighter version of full-sized car in 1939, called “Champion.” However, the company contributed to the Second World War. The war did not affect their automobile production but they were able to manufactured prewar models then developing their new postwar designs. Studebaker employed Raymond Loewy, in which he was supported by Virgil Exner to conceptualize the new postwar car design. In 1947, Studebaker released the Loewy-Exner model. It was noticeable for its flat flanks, enclosed body, built-in fenders, and extraordinary trunk outline combined to form “three-box design.” The company also released Starlight, an innovative model that has a rear window enclosed from door to door.

The company produced quality cars, better known to be “coming or going cars.” Humorist couldn’t differentiate the front from the back because the front and rear side of the car were alike. Studebaker released their three-box designs in 1949. It includes Land Cruiser, Commander and Studebaker Champion. Meanwhile, Commander and Land Cruiser had the same technology of the Champion models such as extended rear door, front fenders, longer wheelbase and hood.

They produced new automobile designs with the same technology used on the prewar designs. They used an 80 horse-power six-cylinder engine for the 2.8 model which was the same engine on Champion model. In addition, the 3.7 Commander/Land Cruiser was released to the market in the early 1930s. The automobile designs of Studebaker had not changed until the release of “bullet nose” models in 1950. They produced the primary models like Hawk series and Avanti. But other automobile producers had overtaken the company’s unique design on the same year but the company was forced to leave the industry in 1966. Though they experienced hardship, Studebaker persistently produce automobile in their small plant at Hamilton, Ontario.

Studebaker will always remain in the history of automobiles. They proved their fame with the aid of their several designs in the past which was magnificent in quality and reliability.

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Think of the “Mod 1960’s” – Carnaby Street , Apple Records with the Beatles et al and most likely you will picture that cute little , or almost ugly “Austin Mini” motor-car vehicle. No doubt about it – the marvelous Mini set the stage for the worldwide acceptance of small front wheel drive , transversely laid out engines front wheel drive automotive car engine designs that we take for granted on our roads and highways today.

For example to begin with the Austin Mini – in its various forms is credited widely as being the inspiration for the global block buster car seller – the Honda Civic, which in itself set the basis and backbone for many of the current automobile models that we consider today as our basic standards. To start with the mini was a runt – no more than ten feet long between its bumpers – when automobiles on the roads and highways of the USA were boats and behemoths. On top of that compared to similar vehicles on the road, it had less than half the horsepower. Top that with an actual starter motor button on the floor back of the manual stick shift, located back (towards the rear window) of the floor mounted, through a hole in the floorboards, manual transmission stick.

Initially the car was released in two almost identical variations – an Austin badged product , and an identical product introduced into the marketplace as a “Mini Minor”. It seems that the two products were produced at two different factories and divisions in the U.K. – the Austin and Morris automotive factories. Part of this decision were production allotments – some centered on consumer marketing preferences. Just as in Canada and in the US where similar products from different automotive divisions of the same manufacturers had downright die hard fans and loyalists. In the same way that some auto buyers and consumers were die-hard Ford or Mercury “men”, while others preferred similar Pontiac products over Chevy branded autos – auto enthusiasts might swear by their nearly identical Austin Se7en’s or Morris Mini-Minors.

Yet this little mutant of a car not only had a low cost and external size, it held an innovative design that even though tiny in size it could seat 4 adults and perhaps 5. The secret was an adoption of front wheel drive with a transversely mounted engine and transmission. Now held as the standard, at that point in automobile history most autos were “rear wheel driven” with a large drive train running down the middle of the floor of the vehicle taking up passenger space and adding weight. Rear engine vehicles are simpler to build and maintain and less expensive to design, engineer and install at the factory level. Yet the heavy drive train not only adds weight to the vehicle, requiring a larger and heavier engine, it also takes away from interior passenger space. So the innovative design of the Austin Mini had great merit in allowing for a smaller vehicle, with a smaller engine that had a reasonable interior seating space, and had reasonable pickup all with less cost, and overall auto owner and motorist’s driving costs and budget.

Hence it is no accident that the Austin Mini became such a favored and revered role model for future designs and implementations along the path of the development of smaller and more fuel efficient vehicles.

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If there is one automobile that involves fantasy of vintage luxury and fame it’s the Duesenberg from which the phrase “It’s a Doozie” was born and derived. What are the origins and background of this most regal form of transportation?

What is seldom appreciated is that the mighty Duesenberg motor car clan was derived from rather more humble beginnings – an earlier more mundane production model – the much less glamorous Model “A” Duesenberg. Even though not considered such a classic of note as later Model J and the supercharged Model SJ 1932 Duesenbegs , was basically a very good car that introduced a later standard in the auto market – hydraulic brakes.

The Duesenberg J was the creation of Mr. Errett Lobban Cord , who gained management and ownership control of the Duesenberg Motor Company of Indianapolis in 1926 and made it an integral component of its his Auburn-Cord-Duesenberg empire. This great automotive industry pioneer said himself many times that his vision was to father a home gown domestic American car that was as best as the world could produce. To this day many would still believe that the Duesenberg was of course of European – German, American or perhaps Italian vintage and origins. Even the name of the automotive creation Duesenberg belies this point and viewpoint.

Why was it that it took a luxury high end automotive series of products to bring the Duesenberg line of motor vehicles to the automotive historical forefront and not the innovations of the racing car brothers ? First as always is cost – that is in relation to its marketplace. Always consumers and car buyers look and compare a vehicle for purchase to other products in its market segment and niche. Its a price comparison process to the “competition” and competitive vehicles in the auto transportation marketplace. The Model A was priced over the budget of most car buyers – a hefty seven to 8 thousand dollars – which was a very large sum in the eras of the roaring 1920’s. Also add historical happen-chance to the mix. After all this was the era post World War 1. It was not only Duesenberg which suffered from the associated stigma of a Teutonic Germanic nameplate. The Chrysler Corporation as well suffered from the same automotive marketing issues to the American motoring public and communities.

While it can be considered that the legacy of the Doozies were the wonderful “boats” , extreme luxury vehicles popularized by the likes of European Royalty as well as American “Royalty” in the form of Hollywood movie stars it was after all the more simple and basic initial products of the Duesenberg Motor Company that overall had the greatest and lasting effects on the American and indeed worldwide European and Japanese Asian automotive industry and products. The straight eight motor power plant went on to become the auto industry base standard against which all other motors were compared and related to . It was first Packard and Buick that followed this trend , and then later with the introduction of the short stroke overhead valve V-8 engine by the General Motors G.M. divisions of Oldsmobile and the luxury vehicle of its time – the namesake Cadillac.

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