Geneva Gears Up To Woo New Markets
Having a reputation as of the most spectacular events in the auto industry, the annual auto show in Geneva, Switzerland has had various experiences of thrills and innovation under its belt this year. Car manufacturers across Europe are striving to regenerate the car sales business, which has been deprived in recent years, with their modern models and revisions of classic automobiles. Europeans are working to regenerate their car sales business while Canadians are looking for affordable rates for auto insurance in Ontario.
Special incentives for car buyers, sometimes overly generous, have artificially stimulated demand among European consumers in the past several years, according to critics. Officials with car manufacturers are expected to phase out those incentive programs in 2011 and in coming years as the market is projected to stabilize. Industry observers also expect European companies to target the growing markets for auto sales in Central and South America, in Russia and Eastern Europe, and throughout Asia.
The auto show at Geneva, in addition to showcasing new models and projects from engineers’ drawing boards, also allows analysts to gauge the entire European market with regard to auto sales. In this way, the Geneva car show differs from similar annual car shows in Frankfurt, Germany and in Paris, France, which are more regional in scope and focus. Consumers and industry executives alike rely on the Geneva auto show to provide an extra degree of excitement because the event typically focuses its energy on upscale, expensive and top-of-the-line models.
The classic Alfa Romeo, for example, has two models from the Giulietta line on display at the Geneva event: a Quadrifoglio Verde boasting a 235-horsepower engine, and a Grigio Antracite with advanced technology and a 170-horsepower engine.
Representing France at Geneva, the Renault company is showing off the Captur, an entrant in the crossover market that has drawn comparisons to the Nissan Juke. Crossover cars such as the Renault Captur aim to incorporate the best features of sport-utility vehicles with characteristics from other vehicles including station wagons, hatchbacks and sedans.
The highlight of Nissan’s display at the Geneva auto show is the Esflow model concept car, a 100 percent electrically powered automobile that can go from zero to 100 kilometers per hour in just five seconds. Nissan is also displaying its Etherea model, an entrant in the compact luxury class.
Jaguar, always a formidable force at Geneva, is showing off its new B-99 concept automobile as well as a newly designed XKR-S.
Other venerable car companies generating excitement at Geneva include Aston Martin and Audi. Aston Martin has a V-8 Vantage S model on display at the show along with the company’s newly released Virage, which boasts an impressive maximum speed of 300 kilometers per hour. Officials with Audi have stated the company is reworking its A3 model and expects to enter the sedan category with a new line.
The Mini Coupe, a lightweight version of the Cooper, is going viral at Geneva. The Coupe has more style and personality and character than its older models, as it houses an impressive 121-horsepower engine in its small body.
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Demarcus Licursi on May 27th 2011 in Car Insurance