The history will never forget how Studebaker created their name in producing wagons in 1852. They started making electric automobile and gasoline-powered cars in 1902. Studebaker stood out in the market because of their quality and reliable cars that became famous in making new speed records. Though they experienced trouble after uniting with Piece-Arrow in 1933, they still able to survive through the released of the 1930s Depression.

Studebaker released a leaner and lighter version of full-sized car in 1939, called “Champion.” However, the company contributed to the Second World War. The war did not affect their automobile production but they were able to manufactured prewar models then developing their new postwar designs. Studebaker employed Raymond Loewy, in which he was supported by Virgil Exner to conceptualize the new postwar car design. In 1947, Studebaker released the Loewy-Exner model. It was noticeable for its flat flanks, enclosed body, built-in fenders, and extraordinary trunk outline combined to form “three-box design.” The company also released Starlight, an innovative model that has a rear window enclosed from door to door.

The company produced quality cars, better known to be “coming or going cars.” Humorist couldn’t differentiate the front from the back because the front and rear side of the car were alike. Studebaker released their three-box designs in 1949. It includes Land Cruiser, Commander and Studebaker Champion. Meanwhile, Commander and Land Cruiser had the same technology of the Champion models such as extended rear door, front fenders, longer wheelbase and hood.

They produced new automobile designs with the same technology used on the prewar designs. They used an 80 horse-power six-cylinder engine for the 2.8 model which was the same engine on Champion model. In addition, the 3.7 Commander/Land Cruiser was released to the market in the early 1930s. The automobile designs of Studebaker had not changed until the release of “bullet nose” models in 1950. They produced the primary models like Hawk series and Avanti. But other automobile producers had overtaken the company’s unique design on the same year but the company was forced to leave the industry in 1966. Though they experienced hardship, Studebaker persistently produce automobile in their small plant at Hamilton, Ontario.

Studebaker will always remain in the history of automobiles. They proved their fame with the aid of their several designs in the past which was magnificent in quality and reliability.

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